Diamantine: The traditional clothing
Diamantine (Softgroup subsidiary), the Moroccan channel ready-to-wear offers its guests traditional collections of shawls, djellabas, tunics and jewelry for ten years.
Founded in 2001 under the name of Shawls and scarves, teaches riding the wave of the hijab, despite herself, then eventually diversify into djellabas and gandouras and develops two collections of ready-to-wear traditional Moroccan year.
2005 "Shawls and scarves" is renamed Diamantina. The company then diversified into clothing (djellabas, tunics, gandouras, jabadors ...) by offering a product with industrial craft and handmade modern twist.
Today Diamantine has a network of 22 stores: Morocco Mall Casablanca, Kenitra Marjane Marjane Mohammedia and two in Rabat, Salé one to one in Agadir, Tangier, Oujda, Marrakech and Meknes.
The brand of "pure creation Moroccan" is also well represented abroad. In Algeria, Diamantina has a shop of its own. But in Lebanon, Libya, Dubai, Turkey, Egypt, Saudi Arabia, Iraq, Iran and France, the distribution of Diamantina is via exclusive distributors.
