Morocco Stalled Tourist Drive Traps Lenders




Morocco’s drive to emulate Dubai by turning itself into a playground for rich Europeans is hurting lending at home as cash-strapped banks are hit by investments in holiday resorts that soured in the global financial crisis.


Loans to homebuyers and companies grew at the slowest pace in a decade last year through November, according to central bank data. In September, the North African kingdom’s central bank allowed banks to reduce reserves to increase money in circulation.

Morocco, like Dubai, was in the midst of a major tourism expansion when the global financial crisis caused investment to tumble, saddling developers, banks and investors with soured real estate debt. Lending for development surged in the two years before the market stalled in 2009, peaking at 18 billion dirhams ($2.1 billion) in 2007, said Gabriel Matar, head of Middle East and North Africa hotels at Jones Lang LaSalle Inc. (JLL) He said much of the debt will mature this year, leading to property sales.

“Moroccan banks are working out their overexposure to commercial real estate, mainly tourism-related, which will limit the amount of their new engagements in 2013,” Matar said by e- mail. “The Moroccan market isn’t mature enough to recover all these projects, which are too big to be completed by just Moroccan players.”
Boom Times

Mortgage growth peaked at 57 percent in the first 11 months of 2007 and lending to developers jumped almost six-fold in that period, according to data compiled by the central bank. Like in Dubai, projects stalled as the U.S. housing slump morphed into a global banking crisis.

The Arab Spring uprisings that toppled North African regimes in Tunisia, Libya and Egypt largely bypassed Morocco, where economic growth slowed to 2.9 percent last year, from 4.9 in 2011, International Monetary Fund data shows. A drought caused agricultural output to drop by 8.4 percent in the third quarter. The country’s trade deficit widened to 11.9 percent as of the end of November, the central bank said.

Mortgage lending slowed partly because cash-poor developers are struggling to get financing to build, said Zineb Masrour, a Casablanca-based senior capital manager at CBRE Group Inc. (CBG)
‘Obviously Overexposed’

“Banks are obviously overexposed to the real estate market and the priority is to complete the projects they’re already involved in and slow financing to sensitive projects such as tourism or high grade residential,” Masrour said in a telephone interview. “These projects were mainly targeting foreigners, who were strongly investing a few years ago but they’re not here anymore.”

Work on six mega-resorts, part of a 9 billion-euro ($11.8 billion) development drive, ground to a halt, prompting foreign investors to exit. Among the largest was Taghazout, which was to include a hotel and villas under the Raffles brand, a polo club and a beach club in its first phase, Matar said.

Total private sector lending grew by 2.8 percent in the 11 months through November, the slowest pace since 2002 when the growth rate was 1 percent, according to central bank data. Loans for housing rose 6.8 percent in the 11 months through November, the smallest increase since 2002, according to data compiled by the central bank. Mortgages overall gained 6 percent, also the slowest pace in a decade. Morocco on Sept. 25 cut its reserve ratio by 2 percentage points to 4 percent, citing a “liquidity shortage.”
‘Selective Approach’

The banking sector has adopted “a rather selective approach in the treatment of requests for funding” in real estate, said Samir Hadjioui, deputy general manager at Credit Immobilier et Hotelier, the Moroccan government-run mortgage bank.

Over the course of the first nine months of 2012, mortgage rates ranged from 5.5 percent to 6.75 percent, while those offered to developers had rates of 6.21 percent to 7.75 percent, he said.

The Moroccan government adopted incentives to encourage the building of low-cost subsidized housing in the nation of about 32 million. A state fund known as FOGARIM guarantees mortgages as long as 25 years for low-income workers and those whose earnings vary seasonally. The loans can cover as much as 100 percent of the purchase price and apply to homes that don’t exceed 200,000 dirhams.

“After the euphoria in 2007 and 2008, the Moroccan real estate sector has seen its players rationalize their approach to projects to better answer demand,” Hadjioui said.
Selling Pressure

Companies are now facing pressure to pay off or restructure their debts, either construction loans or financing for land purchases, as they come due, Matar said.

“In 2013, through indirect pressure by banks, we will see some projects or land being offered for sale, since we will be hitting the normal duration of a loan where it would be negotiated,” Matar said.

Property transactions dropped 12 percent in the third quarter from a year earlier, according to government data. Residential sales fell 9.7 percent by volume and prices dropped 0.4 percent, led by a 6.3 decline in villa prices. The central bank estimated that residential transactions slumped by 10 percent, land deals by 17.3 percent and commercial transactions by 9.7 percent.

Morocco’s “Vision 2010” tourism strategy sought to more than double the number of visitor beds to 230,000 in the decade to 2010. About half of that amount was built by 2008, when the credit crisis starved the market of buyers and investors. The construction of six resorts, known as Azur Plan, was started in 2001 with the support of King Mohammed VI.
Tourism Goals

Tourist visits climbed to 9.3 million in 2011, close to the kingdom’s target of 10 million, according to the Ministry of Tourism’s website. About 83 percent of the visitors were from Europe.

The government “highlighted six resorts to be completed, and less than half” were built, Matar said. “They are now in a situation where they have to relaunch the vision and make it 2020, or 2025 even, to meet the goal”

Property owners in parts of the kingdom including Marrakech are “stuck with massive numbers of unsold new builds in large golf-course projects and other similarly secondary residence projects,” Tim McTighe, a manager at broker Fes Properties a based in the northern Moroccan city, said by e-mail. That prompted them to offer villas for sale at 50 percent and 75 percent their 2009 price, he said.
Price Cut

Some homes in the center of Marrakech priced at 20,000 dirhams a square meter two years ago can now be had for 12,000 dirhams a square meter and occasionally for as little as 8,000 dirhams a square meter, he said.

The Taghazout project is now being restarted, along with the bigger Azur Plan with a new goal to double tourists by 2020, the government said.

Reviving the tourism property market will be challenging as Europe, Morocco’s main source of visitors, tries to overcome its fiscal debt crisis. European banks may have to sell as much as $4.5 trillion of assets through 2013, which may limit lending and curb growth in Greece, Italy, Ireland, Portugal and Spain by as much as 4 percentage points, the International Monetary Fund said in October.
Foreigners Gone

“The customers have changed, especially in Marrakech,” Younes Sebti, finance director at Moroccan developer Alliances Developpement Immobilier SA (ADI), which is involved with Taghazout, said in a Dec. 10 interview. “There are fewer foreigners buying with the euro crisis, but this is cyclical. The fundamentals are still the same and we remain confident.” He declined to comment on the progress of Taghazout.

The site of Samanah, designed to include three five-star hotels and villas ranged around a golf course on the outskirts of Marrakech, is dotted with foundations and piles of construction materials. No workers were visible on the site during a visit in December.

“There is a decline in demand because visibility isn’t clear for purchasers who don’t know how the sector will be in two or three years,” Badr Alaoui, a Marrakech-based real estate broker, said in a phone interview on Dec. 10.



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MOROCCO TOURISME


MOROCCO TOURISME





Morocco - Language, Culture and Doing Business Facts and Statistics Location: North Africa, bordering Algeria 1,559 km. Capital: Rabat Climate: Mediterranean, becoming more extreme in the interior Population: 32,209,101 (July 2004 est.) Ethnic Make-up: Arab-Berber 99.1%, other 0.7%, Jewish 0.2% Religions: Muslim 98.7%, Christian 1.1%, Jewish 0.2% Government: constitutional monarchy Languages in Morocco Classical Arabic is Morocco's official language, but the country's distinctive Arabic dialect is the most widely spoken language in Morocco. In addition, about 10 million Moroccans, mostly in rural areas, speak Berber--which exists in Morocco in three different dialects (Tarifit, Tashelhit, and Tamazight)--either as a first language or bilingually with the spoken Arabic dialect. French, which remains Morocco's unofficial third language, is taught universally and still serves as Morocco's primary language of commerce and economics; it also is widely used in education and government. Many Moroccans in the northern part of the country speak Spanish. English, while still far behind French and Spanish in terms of number of speakers, is rapidly becoming the foreign language of choice among educated youth. English is taught in all public schools from the fourth year on. Why not learn some useful Arabic or French phrases? Moroccan Society & Culture Islam Islam is practised by the majority of Moroccans and governs their personal, political, economic and legal lives. Islam emanated from what is today Saudi Arabia. The Prophet Muhammad is seen as the last of God's emissaries (following in the footsteps of Jesus, Moses, Abraham, etc) to bring revelation to mankind. He was distinguished with bringing a message for the whole of mankind, rather than just to a certain peoples. As Moses brought the Torah and Jesus the Bible, Muhammad brought the last book, the Quran. The Quran and the actions of the Prophet (the Sunnah) are used as the basis for all guidance in the religion. Among certain obligations for Muslims are to pray five times a day - at dawn, noon, afternoon, sunset, and evening. The exact time is listed in the local newspaper each day. Friday is the Muslim holy day. Everything is closed. Many companies also close on Thursday, making the weekend Thursday and Friday. During the holy month of Ramadan all Muslims must fast from dawn to dusk and are only permitted to work six hours per day. Fasting includes no eating, drinking, cigarette smoking, or gum chewing. Expatriates are not required to fast; however, they must not eat, drink, smoke, or chew gum in public. Each night at sunset, families and friends gather together to celebrate the breaking of the fast (iftar). The festivities often continue well into the night. In general, things happen more slowly during Ramadan. Many businesses operate on a reduced schedule. Shops may be open and closed at unusual times. The Concept of Shame - Hshuma . Moroccans' most cherished possession is their honour and dignity, which reflects not only on themselves but on all members of their extended family. . Moroccans will go out of their way to preserve their personal honour. . Hshuma occurs when other people know that they have behaved inappropriately. . A Moroccan's sense of self-worth is externally focused, so the way others see them is of paramount importance. . If someone is shamed, they may be ostracized by society, or even worse by their family. . To avoid hshuma, many Moroccans will say or do things publicly because it makes them look good or helps them avoid embarrassment or awkwardness. . In business it is extremely important to verify anything that has been agreed to in front of others as it may not have been a sincere agreement and the person may have no intention of following through. Moroccan Family Values . The family is the most significant unit of Moroccan life and plays an important role in all social relations. . The individual is always subordinate to the family or group. . Nepotism is viewed positively, since it indicates patronage of one's family. . The family consists of both the nuclear and the extended family. . The elderly are revered and respected and often exert a great influence on the rest of the family. Etiquette & Customs in Morocco Meeting Etiquette . When Moroccans greet each other they take their time and converse about their families, friends, and other general topics. . Handshakes are the customary greeting between individuals of the same sex. . Handshakes may be somewhat weak according to western standards. . Once a relationship has developed, it is common to kiss on both cheeks, starting with the left cheek while shaking hands, men with men and women with women. . In any greeting that does take place between men and women, the woman must extend her hand first. If she does not, a man should bow his head in greeting. . When entering a social function, shake hands with the person to your right and then continue around the room going from right to left. . Say good-bye to each person individually when leaving. Gift Giving Etiquette . If you are invited to a Moroccan's home bring sweet pastries, nuts, figs, dates or flowers to the hostess. . A small gift for the children is seen as a token of affection. . Do not bring alcohol unless you know that your host drinks. . Gifts are not opened when received. Dining Etiquette If you are invited to a Moroccan's house: . You should remove your shoes. . Dress smartly. Doing so demonstrates respect towards your hosts. . Check to see if your spouse is included in the invitation. Conservative Moroccans may not entertain mixed-sex groups. . Shake everyone's hand individually. Watch your table manners! . Food is generally served at a knee-high round table. . The guest of honour generally sits next to the host. . A washing basin will be brought to the table before the meal is served. Hold your hands over the basin while water is poured over them. Dry your hands on the towel provided. . Do not begin eating until the host blesses the food or begins to eat. . Food is served from a communal bowl. . Eat from the section of the bowl that is in front of you. Never reach across the bowl to get something from the other side. As an honoured guest, choice cuts will be put in front of you. . Scoop the food with a piece of bread or the thumb and first two fingers of the right hand. . Eat and drink only with the right hand. . Do not wipe your hands on your napkin. . Water is often served from a communal glass. If you want your own glass, ask for a soft drink. . The washing basin will be brought around the table again at the end of the meal. . Expect to be urged to take more food off the communal plate. Providing an abundance of food is a sign of hospitality. Business Etiquette and Protocol in Morocco Relationships & Communication . Moroccans prefer to do business with those they know and respect, therefore expect to spend time cultivating a personal relationship before business is conducted. . Who you know is more important than what you know, so it is important to network and cultivate a number of contacts who may then assist you in working your way through the serpentine bureaucracy. . Expect to be served mint tea whenever you meet someone, as this demonstrates hospitality. . Moroccan business practices have been greatly influenced by the French and emphasize courtesy and a degree of formality. . Since Moroccans judge people on appearances, dress and present yourself well. Business Meeting Etiquette . Appointments are necessary and should be made as far in advance as possible and confirmed a day or two before the meeting. . It is best to avoid scheduling meetings during Ramadan since Muslims cannot eat or drink during the day. . Never try to schedule meetings on Friday between 11:15 a.m. and 3 p.m. since most companies close for prayers. . Try to arrive at meetings on time and be prepared to wait. Moroccan businesspeople who are accustomed to dealing with international companies often strive to arrive on time, although it is often difficult for them to do so in such a relationship driven culture. . In general, Moroccans have an open-door policy, even during meetings. This means you may experience frequent interruptions. Others may even wander into the room and start a different discussion. You may join in, but do not try to bring the topic back to the original discussion until the new person leaves. . French is generally the language of business, although some companies use English. Check which language your meeting will be conducted in, so you know if you should hire an interpreter. Business Negotiations . Companies are hierarchical. The highest ranking person makes decisions, but only after obtaining a group consensus. . Decisions are reached after great deliberation. . If the government is involved, discussions will take even longer since the ministers of several departments must often give approval. . Moroccans are looking for long-term business relationships. . Do not criticize anyone publicly. It is important that you do not cause your Moroccan business associates to lose face. . Moroccans are non-confrontational. They may agree in meetings rather than cause you to lose face. . Expect a fair amount of haggling. Moroccans seldom see an offer as final. . Decisions are made slowly. Do not try to rush the process, as it would be interpreted as an insult. . The society is extremely bureaucratic. Most decisions require several layers of approval. . It may take several visits to accomplish simple tasks. . Do not use high-pressure tactics as they will work against you. . Moroccans can be deliberate and forceful negotiators. Dress Etiquette . Business attire is formal and conservative. . Men should wear dark coloured conservative business suits to the initial meeting. . Women should wear elegant business suits, dresses or pantsuits. . Women must be careful to cover themselves appropriately. Skirts and dresses should cover the knee and sleeves should cover most of the arm. . Avoid wearing expensive accessories. Business Cards . Business cards are given without formal ritual. . Have one side of your card translated into French or Arabic. . Present your card so the translated side faces the recipient.



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RYA TO OPEN 2 BASES MARRAKECH AND FES


RYA TO OPEN 2 BASES MARRAKECH AND FES



RYANAIR is expected to open two bases in Morocco only months after a very public falling out between the airline and authorities there over airport charges.

The carrier is on the verge of starting a base at the capital Marrakech and at Fez in the northeast of the country.

It will operate flights from both cities while storing the planes used on site.

Up to now, the planes used to fly there have been based elsewhere. Ryanair currently operates flights between Morocco and the UK and continental Europe. There are no direct flights between Ireland and Morocco, although that may now change.

Yesterday the airline was coy about its plans, saying it "did not comment on rumour or speculation".

Meanwhile, the European Union Competition Commissioner, Joaquin Almunia, said Michael O'Leary's company would need to make more concessions as it seeks to take over Aer Lingus. Ryanair has twice had bids for Aer Lingus rejected on competition grounds.




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